Ram Trucks challenged us to honor Veteran’s Day with a non-political content piece that would help bridge the military-civilian gap. Working with two world-class musicians, we created a new anthem built on two traditional American traits: pride and empathy. We named it “American Grace”.Watch Now
The team took him Gold in the first-ever chatbot category for the “Rig Up” campaign, which market the first time a branded chatbot was used on the Twitch platform.
We worked with DEW to create a reward program with different hoops hookups every 60 minutes.Website
In partnership with the year’s biggest musical film release, Motive teamed up with Moët & Chandon to develop a creative platform and visual identity for a legendary partnership. Drawing inspiration from P.T. Barnum, The Greatest Showman himself, we gave every consumer the tool to be the night’s greatest entertainer: Moët.
Every player has an animal inside them, it just requires the right tool—with the right engineering—to unleash the beast within them.Watch Now
Motive is changing the way brands, publishers and artists are launching new content. We partnered with Ram Trucks, Rolling Stone Country and Elektra Records to create a four-part, scripted content series starring country music sensation Brent Cobb in anticipation of his new release, “Ain’t A Road Too Long”.Watch Now
Groundbreaking Ideas breed breakthrough executions.
MOTIVE IS A CREATIVE STUDIO. It means we do some of this, and some of that, all while refusing to box ourselves into the typical industry monikers—allowing us to stay focused on the business of ideas and free to execute them the way we believe they should be. We’re non-traditional at our core, taking on projects from mobile and campus tours, to digital campaigns, to co-creation—and we’ve got traditional capabilities for TV, retail promotions and print to boot. Our motor is a team strategically plucked from traditional branding and communications gigs, providing us with strategic and executional expertise across every vertical. It’s that team which makes us special: unique individuals who love what they do and come to work ready to thrive each and every day. It all comes down to this: we’re Motive, and we’re here when you’re ready for big ideas and cool shit.
Mountain Dew Kickstart
Motive and MTN DEW® KICKSTART™ stole the spotlight with a custom, three story build located in the heart of the NBA All Star 2018 action. Hosted by Kevin Hart, MTN DEW KICKSTART Courtside Studios married the star power of NBA players and A-List polish of Hollywood to create one of the biggest cultural hubs and must-see events of the weekend.
There's an emoji for pretty much everything, and now, there's a Pepsi for every moment. Motive recently teamed up with the cola company to concept and produce dozens of five- and 15-second TV commercials starring "Pepsi-moji" cans in all kinds of hilarious and heartfelt scenarios. They'll be airing all summer long, so keep your eyes peeled!
Motive is proud to announce The Courtside Project: a brand new campaign bringing together Mtn Dew, NBA superstars and fans from DEW Nation to celebrate "the game beyond the game" throughout the 2017 season. It all kicks off with the production of a brand-new music video starring Joey Bada$$—and a dope Courtside HQ experience at NBA All-Star in New Orleans, Louisiana. Check out the teaser...and wait for the fireworks.
For three straight years, Motive has acted as executive producer of Pepsi’s campaign strategy surrounding its sponsorship of the Super Bowl Halftime Show: which has taken us everywhere from a surprise Halftime Show at America’s halfway point, to a military thank-you with Blake Shelton on board an iconic aircraft carrier, to the first-ever look behind the production of the Halftime Show itself.
For five years, Motive worked alongside Native Eyewear to create the world’s first co-created content strategy—one that resulted in an annual calendar, marketing materials, tons of video content and a collection of communities who shared their stories and made Native a memorable part of their world. This is Hood River, Brevard, Whitefish, Petoskey and Salida unlike you’ve ever seen them before.