Motive was honored with two 2016 CLIO Sports Awards: one for our DEWshine activation at Bristol Motor Speedway, and another for our design of the famed Levi's Stadium Fan Deck.
Motive takes the reins for America's most intensely competitive grog-meets-grill showdown, Bud & Burgers.
Motive is leading the refreshing reintroduction of PepsiCo's lemon-lime juggernaut, now known as MIST TWST.
Motive is on a mission to reignite the essence of luxury with two marquee scotch brands: The Macallan and Highland Park
Motive and True Food Kitchen are building the restaurant industry's best brand community one engaged consumer at a time
Groundbreaking Ideas breed breakthrough executions.
MOTIVE IS A CREATIVE STUDIO. It means we do some of this, and some of that, all while refusing to box ourselves into the typical industry monikers—allowing us to stay focused on the business of ideas and free to execute them the way we believe they should be. We’re non-traditional at our core, taking on projects from mobile and campus tours, to digital campaigns, to co-creation—and we’ve got traditional capabilities for TV, retail promotions and print to boot. Our motor is a team strategically plucked from traditional branding and communications gigs, providing us with strategic and executional expertise across every vertical. It’s that team which makes us special: unique individuals who love what they do and come to work ready to thrive each and every day. It all comes down to this: we’re Motive, and we’re here when you’re ready for big ideas and cool shit.
For three straight years, Motive has acted as executive producer of Pepsi’s campaign strategy surrounding its sponsorship of the Super Bowl Halftime Show: which has taken us everywhere from a surprise Halftime Show at America’s halfway point, to a military thank-you with Blake Shelton on board an iconic aircraft carrier, to the first-ever look behind the production of the Halftime Show itself.
When Mtn Dew came to us for a ground-shaking idea for the launch of its new citrus extension, DEWshine, we went back to the brand’s Tennessee roots—and then some. Behind the wheel of three ridiculous retro vehicles and sporting a heritage story about DEW’s rebel spirit, we embarked on a tour of America complete with stops along the Dixie Highway, a secret Florida Georgia Line show in Nashville, a hillbilly festival at Bristol Motor Speedway and much, much more.
There's an emoji for pretty much everything, and now, there's a Pepsi for every moment. Motive recently teamed up with the cola company to concept and produce dozens of five- and 15-second TV commercials starring "Pepsi-moji" cans in all kinds of hilarious and heartfelt scenarios. They'll be airing all summer long, so keep your eyes peeled!
For five years, Motive worked alongside Native Eyewear to create the world’s first co-created content strategy—one that resulted in an annual calendar, marketing materials, tons of video content and a collection of communities who shared their stories and made Native a memorable part of their world. This is Hood River, Brevard, Whitefish, Petoskey and Salida unlike you’ve ever seen them before.
What happens when you bring together the brand that made action sports universal and YouTube’s hottest adventure cinematographer? You get the most adrenaline-filled, damn-good-time-fueled excursion of the year. This is the Mtn Dew Supertramp Road Trip…and it’s about to get your motor runnin’.