Motive is changing the way brands, publishers and artists are launching new content. We partnered with Ram Trucks, Rolling Stone Country and Elektra Records to create a four-part, scripted content series starring country music sensation Brent Cobb in anticipation of his new release, “Ain’t A Road Too Long”.Watch Now
Courtside HQ made an indelible mark on NOLA by bringing together players, creators and fans in the spirit of self-expression and collaboration. See what Huffington Post had to say.Check it Out
Motive and Highland Park are teaming up to set sail for the United States, sharing not only our perfectly balanced Orcadian whisky, but the incredible story of the ancient Vikings who inspired it.Take A Look
"It Doesn't Exist Until You Do It" comes to life behind the wheel of Chase Elliott's RZR in the first-ever game of Off-Road Capture the Flag.Watch Now
The brand is on a mission to help millions of new customers to See What's Out There from behind the best lenses on the water.Watch Now
Groundbreaking Ideas breed breakthrough executions.
MOTIVE IS A CREATIVE STUDIO. It means we do some of this, and some of that, all while refusing to box ourselves into the typical industry monikers—allowing us to stay focused on the business of ideas and free to execute them the way we believe they should be. We’re non-traditional at our core, taking on projects from mobile and campus tours, to digital campaigns, to co-creation—and we’ve got traditional capabilities for TV, retail promotions and print to boot. Our motor is a team strategically plucked from traditional branding and communications gigs, providing us with strategic and executional expertise across every vertical. It’s that team which makes us special: unique individuals who love what they do and come to work ready to thrive each and every day. It all comes down to this: we’re Motive, and we’re here when you’re ready for big ideas and cool shit.
There's an emoji for pretty much everything, and now, there's a Pepsi for every moment. Motive recently teamed up with the cola company to concept and produce dozens of five- and 15-second TV commercials starring "Pepsi-moji" cans in all kinds of hilarious and heartfelt scenarios. They'll be airing all summer long, so keep your eyes peeled!
Motive is proud to announce The Courtside Project: a brand new campaign bringing together Mtn Dew, NBA superstars and fans from DEW Nation to celebrate "the game beyond the game" throughout the 2017 season. It all kicks off with the production of a brand-new music video starring Joey Bada$$—and a dope Courtside HQ experience at NBA All-Star in New Orleans, Louisiana. Check out the teaser...and wait for the fireworks.
For three straight years, Motive has acted as executive producer of Pepsi’s campaign strategy surrounding its sponsorship of the Super Bowl Halftime Show: which has taken us everywhere from a surprise Halftime Show at America’s halfway point, to a military thank-you with Blake Shelton on board an iconic aircraft carrier, to the first-ever look behind the production of the Halftime Show itself.
For five years, Motive worked alongside Native Eyewear to create the world’s first co-created content strategy—one that resulted in an annual calendar, marketing materials, tons of video content and a collection of communities who shared their stories and made Native a memorable part of their world. This is Hood River, Brevard, Whitefish, Petoskey and Salida unlike you’ve ever seen them before.